Saturday, November 19, 2022



There is a great deal of history behind movie posters and movie poster collection. Jules Cheree, who created two movie posters in the 1890s, was the artist credited with creating the first movie posters. By the end of the 2000s, films had become a major source of public entertainment. During this period, the movie poster will become a standard size known as a single sheet of 27" x 41".

In the early days, actors' names weren't on the labels, which movie studios liked because it meant actors had to pay less money. However, during this early period in film history, film studios realized that movie stars were more attracted to moviegoers than the movie itself. Thus the movie star was born, and movie posters began showing the names of the actors along with the movie title.

In the 1920s, the golden age of silent films, movie posters became more artistic and exciting, with skilled artists employed by film studios to paint portraits of stars for posters. In the late 1920s, movie poster images became more visible due to a new printing process developed by Morgan Litho.

In the 1930s, also known in the film industry as the "Golden Age of Film", another style of movie poster was created, the half-sheet. Big movies can sometimes have more than one of the two styles. However, due to the depression, many film materials were made cheaper, which caused quality loss in film posters.

When World War II began in 1941, many movie stars were turning to war, and war was the main theme of films at the time. The film industry reduced advertising costs and used cheaper paper for posters due to wartime paper shortages.

In the 1970s, movie posters used photography, sometimes with drawing and painting methods. Movie posters at this time were printed on clay-coated paper, giving them a glossy finish. Star Wars and Star Trek stickers were the most popular stickers at the time and many still collect them today.

In the 1980s, the boom period of special effects, the small paper was invented and video stores became popular, thus the video store poster was created. Today, movie poster printing is mass-produced and sold in many stores or just a click away on the Internet. 

There are several types of movie posters. Due to their rarity, a passionate movie poster collector has focused on movie posters or theatrical art. These are posters that are delivered and shown in theatres and then discarded. Another type of movie poster is the commercial poster, which is mass-produced for direct sale to the public. Video posters are distributed to video rental stores for promotional materials. Cable and TV posters are used as promotional materials for television stations for their programmes. 

Like theatre art, video posters, cable and television posters are not produced for the public. Although not as valuable as theatre art, these types of posters are still popular with collectors. Special promotional posters promote a movie with a product. Finally, there are the anniversary numbers, limited editions, and special editions that are published in limited quantities and are gaining traction with the theatrical art collector. 

Other types of movie posters include pre-made posters that promote the movie well before the movie's release. Award poster indicating that the film won an Academy Award. A composite poster that advertises two films instead of just one. The popular double-sided poster that has art on both sides, with the artwork reversed on one side of the poster. There are featured posters highlighting short films or animations, review posters for when the film gets a good review, series posters for movie series, and special distribution posters.

With the popularity of movie posters, the necessity of creating posters of different sizes has emerged. The first and most commonly used poster is the single sheet, usually measuring 27 x 41. The metro, also known as two sheets, is larger, but not exactly twice the size of one sheet. 3 sheets are three times the size of the single sheet and measure 41" x 81". The six sheets are six times the size of a single sheet of 81" x 81". There are also 12 sheets that are about twelve times the size of one sheet, and the Mega sheet 24 that measures 246 x 108. Other sizes include the mini sheet, which is usually much smaller than a single sheet and comes in different sizes, and the stock newspaper issued for cartoons or pants other short.

As with all collectibles, condition is a big factor when placing value on labels. The movie poster's value is determined by order, rarity and condition. Poster collectors use the same grading system as comics collectors: mint (perfect), near mint, very good, good, fair and poor.

For those who want to be serious movie poster collectors, there are a few things you need to know about taking care of your movie poster art.

Tips for preserving the overall collectible value of movie posters

Never change the appearance of the label. Do not fold, bend, tear or punch holes in it, not even to hang it on the wall.

Never place a movie poster in direct sunlight. Ultraviolet rays can also be harmful.

Do not write on your label, not even on the back. The marks on the back can sometimes be seen from the other side, which takes away the value of the label.

Never put masking tape on the front of a label, even to repair tears. If you are using masking tape, use acid-free tape available at an art store and apply the tape to the back. For expensive film art, take it to a professional to have it restored. Posters can be restored in the same way as professionally rare comics.

When shipping labels, use thick label tubes or bubble wrap.

For long-term storage, place the frame or poster in a plastic bag or tube and store in a cool, dry climate.

When framing the poster, do not lay it dry, and use an acid-free backing.

Now that you know more about movie posters and movie poster collecting, start collecting!

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